GrooveBoston—Pioneers of the Mobile Club

2010-2011 College Blowout Tour

BobbyD — Thu, 29 Jul 2010 10:31:01 +0000

blowout tour slider graphic!

Blowout College Tour 2010-2011

BobbyD — Thu, 29 Jul 2010 10:20:30 +0000

It’s not just a Jersey Shore hairdo anymore.

I know, I know. You’ve barely recovered from getting your face rocked off last spring, but believe it or not, the fall tour kickoff is nearly upon us. So put your face back on, head back to the dorm, and gear up for GrooveBoston’s biggest tour yet.

We’re going to hit one school after another, taking back the term “blowout” along the way. As always, we’ve got new music, new DJs, and new gadgets to make sure that each stop is the most intense, badass, massive dance party in town.

Enjoy the last few weeks of summer, because this is going to be CRAZY.

To make sure the tour hits your campus, contact events@grooveboston.com.

GB in Action

BobbyD — Thu, 03 Jun 2010 14:45:35 +0000

A picture’s worth a thousand words, and a video has got to be worth like a thousand pictures. Video clips will never fully capture a first-hand GB experience, but it’s probably a whole lot closer than a sitting-at-your-desk-working-on-documents experience. So get ready for a peek at some past GB awesomeness. This one is a classic:

For more, check out the GrooveBoston YouTube Channel, and stay tuned for updates as we gear up for the 2010-2011 tour!

GB Goes International!

BobbyD — Wed, 26 May 2010 13:33:42 +0000

Bobby D — GrooveBoston’s fearless leader and Operations Director — will serve on the 2010-2011 Board of Directors for ISES New England. He’ll be sworn in on June 15th as the Director of Communications, to officially join the leadership ranks of special events professionals.

ISES is all about pushing the special events industry forward, and we’re pumped to bring GB to the table as an events leader!

Photo courtesy of David Fox

GB Gets Love in Best Events Mag!

Ben — Wed, 12 May 2010 09:22:19 +0000

HOOOOYEAH! Thanks to Best Events Magazine (www.besteventsmag.com) for the write-up! If we had a magazine called Best Magazines Magazine, we’d give you some love too.

The Article:

Edgy brands no longer need to rent club space. GrooveBoston brings the party to wherever you need it—from warehouses and ballrooms to aparking lots and fields.

After years of creating contemporary club environments for college events, GrooveBoston is expanding to serve corporate clients. The company’s Mobile Clubs deliver an 0ver-the-top, club ambiance for between 500 and 6,000 guests that sets up and moves out within 24 hours. Optional components include pre-show micro sites at which guests can submit music requests, branded promotions and communications, tickets, VIP credentials and branded giveaways. Builds include generators, decor, dance floors, tents, furniture, stage sets and concert-sized A/V equipment. Onsite branding includes customized high-res video. More info: grooveboston.com

As always, if you want to put this on your fridge, download the PDF here.

Curry College – Rock The Block

Ben — Sat, 24 Apr 2010 08:37:25 +0000

This was a COOL one.

Curry students will be the first to tell you that campus social life has, well, lacked a bit in the past. That’s not to say that these kids don’t know how to party, because they proved that to us in a BIG way (ohhh, foreshadowing). GB has seen it many times before: students just weren’t down a lot of the traditional campus events options that are available.

Cue the Mobile Club.

In addition to the MASSIVE build we put together in their field house, we worked with Romeo from Boston’s Kiss 108 to pack the house with curious Curry folks — all thinking “Wait, is this really going to be a COOL party ON CAMPUS?” Yes, Curry. Yes it is. Romeo and the GB Face Rockers both tore through high-energy club mix sets to make sure of that.

Congrats, Curry. Welcome to the Club.

[Photos: Jax Andersen]

Pack Your Events: 5 Tips For Boosting Attendance

Ben — Tue, 02 Mar 2010 11:58:42 +0000

At GrooveBoston, we live for packed houses. There’s nothing like a sold-out, energy-filled event that leaves those lucky enough to get in begging for more. We know you student activities and programming groups work your butts off to put together great events, so we want to share a few of our tips on how to get ‘em packed!

1. STICK WITH IT
You know your campus — whatever you’re already doing to promote your events is probably a good start. Take a second put yourself in the shoes of the average student. Are they really reading the flyers around campus? Visiting the school web site? Identify the promotion method that works best for you and spend twice the amount of time on it. Get rid of one method that isn’t so great.

GB can help: Want a second opinion? Give us a call and we’ll help you evaluate your promo strategy

2. GET NERDY
Facebook and other social networking tools are great for getting the word out. Be sure to make groups, post ads, and send those messages. The key is to have it all lead somewhere. Whether it’s a Facebook event, Evite, or a separate web page, always provide a link where students can find more event info.

GB can help: We’ll build a custom grooveboston.com mini-site for your event where students can get info and request songs!

3. HIT ‘EM AT HOME
Instead of just flyering around campus, post info on all the housing doors you possibly can — dorm rooms, suites, off-campus apartments. No party-hungry student will miss a message delivered ten feet from where they sleep.
TIP: Print doorknob hangers instead of flyers to make this a piece of cake.

GB can help: We can design custom branding for all of your print materials and ship right to your door. Door hangers rule!

4. ROLL VIP
Everybody loves special treatment. Create a “VIP experience” for a select group of students at your event. This could mean special access to an exclusive area, free swag, or (wait for it… ) nothing at all! Just the chance to wear a VIP pass can be enough for students to talk up your event on campus.
BONUS: Use VIP passes as prizes for a campus contest or raffle them off at the ticket booth.

GB can help: Need VIP passes? We’ll make ‘em! Super-nice plastic ones with lanyards that would get you backstage at even the most secure concert.

5. MAKE FRIENDS
Tap into social networks that already exist. Have a popular band, dance, or other performance group on campus? Offer them up an opportunity to showcase their latest stuff. Their name will help draw student fans, and they’ll be pumped to help you promote — even if their performance is just a few minutes long.

GB can help: There’s no better place to showcase as a student artist than a venue that’s packed with crazy sound and lights. Mobile Club anyone?

Print out the PDF version as a handout. It’s really pretty.

Williams College Olympic Gala

BobbyD — Sat, 20 Feb 2010 09:34:13 +0000

“You guys were amazing last night! Everybody had an AWESOME time — Williams has never seen a party quite like that! The music was hott, the lights, the projections, everything.”

- Jacquilin D., student, Williams College, via our Facebook page.

It’s nice to make new friends. On Saturday, we headed out to Williamstown, MA to make about a thousand of ‘em.

Nestled in the Berkshires, the Paresky Center at Williams College is a good spot to grab lunch and a coffee, find a cozy nook, and catch up on your studies. As it turns out, it’s also a great starting point for an EPIC dance party. That’s where we come in. (you probably saw that coming, huh?)

Williams approached GB late last year, as their first All-Students Formal was taking shape. They’re a relatively small school, so they weren’t looking for an arena-sized build. While our proposal was modest by GB standards, it was more than capable of blasting those studying kids right out of their cozy nooks. Students were pumped, and the Facebook event got a FAST response. As we watched the guest list skyrocket, we said the word that would change their world (at least for one night):

UPGRADE.

It just so happens that we are REALLY into what we do. And with the success of the Face-Rockers Tour build, we decided to throw in a bit more gear. Moving lights in the balcony? Bring it on. Six thousand watts of strobe? Hey, it’s not our electrical bill. Three walls of video around the dance floor? Sounds cool. Four more double subwoofers? You get the idea…

Williams may have made out like bandits on this one, but we can rest easy (after a long load-out of course) knowing that faces in Williamstown were properly rocked.

Welcome to the Club, Williams.

Tufts Winter Bash 2010

BobbyD — Fri, 05 Feb 2010 16:31:57 +0000

Tufts University has a serious reputation when it comes to dance parties. Past events have featured world-famous guest DJs, ultra-rad “power cube” stages, live drummers, and student attendance numbering well into the thousands. This year, Winter Bash outgrew on-campus facilities and was re-invented as “Break The Ice,” a massive college club in the heart of downtown Boston. When buses started rolling in, GrooveBoston was up and running. After all, we’ll party just about anywhere – that’s kind of our thing.

With a HUGE 40-foot-wide stage to work with, we dialed the Face-Rockers stage build up a notch, with a cinema-sized video screen to match. We had all seen Avatar already, and giant rock band has been done (at the office), so we opted for a live-mix VJ video show instead. Based on crowd response, we made the right call.

It’s true, the event saw some changes this year, transitioning to a space more suited to the enormous turnout. After a gauntlet of lines, bus rides, coat checks, and security checkpoints, students joined the masses on the dance floor, while the GB crew unleashed the craziness that Tufts has come to know and love.

In the end, we’re pumped that Winter Bash – new name or not – is alive and well.

GB Show Featured in PLSN!

Ben — Tue, 19 Jan 2010 23:07:15 +0000

GrooveBoston’s show at Tufts University last fall was just featured in the November 2009 issue of Production, Lights & Staging News. Yeah, that’s us just above the Def Leppard tour. No big deal.

You can download the whole issue here if you want to put it on your fridge. We did.

Thanks to our peeps at East Coast Lighting and Production Services for submitting their badass lighting design!